This is when the screen is literally split in two and shows two different videos at the same time, such as a video of Andrew Tate speaking above a video from a game.Ī recent report from Ofcom highlighted this type of video as an example of how children are gravitating to online videos "which appear designed to maximise stimulation but require minimal effort and focus". Some of the Tate videos appeared to have been tailored for a younger audience by using a 'split-screen technique'. Channel creators are keen to ride the wave of Andrew Tate as an potentially addictive and cultural phenomenon while it lasts." I suppose there may be an element of opportunism in this too. "YouTubers gain success through responding to demand with supply. "People are creating these cash cow accounts because there is an evident desire for Andrew Tate content and this is what generates revenue on YouTube," she explained. Sara McCorquodale, chief executive and founder of influencer intelligence CORQ, told Sky News these accounts could be earning up to six-figure sums for videos with the highest views if enough views are generated within a 90-day period. Three of the accounts had videos with more than 20 million views each. Nearly all of them focussed on making YouTube Shorts videos, rather than longer, traditional YouTube videos.īetween them, the accounts had uploaded more than 1,600 Shorts videos, with 198 of their videos clocking up more than a million views. The overwhelming majority of these accounts were entirely or almost entirely dedicated to Andrew and Tristan Tate content, often with usernames paying homage to Andrew.
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